Whew. That was alot of work on a less than a week deadline! But I am thrilled to have it done
iKarma is a tool for people who depend on word-of-mouth marketing and referrals in their business, but while we were in Beta, we noticed many difficulties in getting the message across to [...]

Tags: ikarma, reputation_management, social_captial, social_networking, word_of_mouth_marketing

Paul sums it up for me today:
“In a world where customers are researching on the internet before they buy, it’s time for every business to begin thinking about their online reputation. We’ve gone from an age where shoddy products could hide behind slick advertising, to an age where a million dollar ad campaign can be [...]

Tags: WOM, ikarma, reputation_management, word_of_mouth_marketing

As many of you know I am the Creative Director for a company with an invaluable business tool called iKarma. There is so much chatter these days about Word of Mouth Marketing and it being the best advertising one can do it is important to know what others are saying about you.
iKarma helps you to [...]

Tags: WOM, ikarma, reputation_management

I just returned home from a two day business trip to the Big Apple… I have been to New York several times, but this time was so different… different that I did not like. There were days, many years ago, when I absolutely LOVED that city. The buzz, the movement… mostly the height! Gosh those [...]

Tags: WOM, advertising_week, buzz, new_york