Case Study Overview: iKarma.com
As the Creative Director for iKarma, Inc., it is my job to bring simple, usable design and fresh ideas to the table in the effort to enhance the brilliant reputation management application that is iKarma.
iKarma is a word-of-mouth marketing, or “referral networkers” dream tool! It allows you to harness the power of your reputation in a portable format. Testimonials from happy customers is a proven way to bring in more business, and iKarma gives you an easy tool to capture and protect those testimonials.
I am very passionate about iKarma and therefore wanted the design to reflect that. The first design left so many questions unanswered for the users, but the current one I feel is just what we needed!